Roger von Oech is the author of the best-selling creativity books A Whack on the Side of the Head, A Kick in the Seat of the Pants and Expect the Unexpected or You Won’t Find It. This latter book explores some of the provocative epigrams of Heraclitus, an ancient Greek philosopher who von Oech calls […]
Why use brainstorming tools?
“Ideas are like fish. If you want to catch a little fish, you can stay in the shallow water. But if you want to catch the big fish, you’ve got to go deeper.” – David Lynch When it comes to creativity, you’ve only been getting half the story. Dozens of authors tell you that you […]